Ticket distribution for teams and venues
The Tuesday night game deserves a full building too.
We take the seats that usually go unsold, price them inside the floors you set, and sell them across every major marketplace. You get revenue you weren't getting, a fuller house, and a report every month.
Programs
Three ways to work together
Most partners start with consignment on a small block of seats, then move to a structure with more certainty once the numbers are in.
Consignment
You allocate a block of seats. We list and sell them, and you're paid on what sells. Unsold seats come back to you before the event on a schedule we agree up front.
Good for a first season or a single run of games.
Revenue share
We agree a base price per seat. Anything we sell above it is split between us, so we both earn more when demand is strong.
Good for mixed schedules with a few marquee dates.
Guaranteed purchase
We buy a defined block at an agreed price before the season. You book the revenue up front and we carry the risk of selling it.
Good for budgeting a season with known soft dates.
How it works
From first call to first report
Walk the schedule together
You show us which dates and sections go unsold. We look at the past seasons' sales and the resale market for your events.
Define the pilot block
A specific set of seats across a specific set of events, for one season or one semester. Small enough to be low risk, large enough to measure.
Set the floors
You set the lowest price we may list at, by section and by game. We never go under it, so your season ticket holders and your box office are never undercut.
We price and distribute
Listings go live across the major resale marketplaces and are repriced daily as the event gets closer. Delivery runs through your ticketing system's normal transfer tools.
You get the numbers
A monthly report by event: seats allocated, seats sold, average price against your floor, and what you earned. At season's end we review it together and decide what comes next.
Your rules
You stay in control of your seats and your brand
A distribution partner should never cost you a season ticket holder. These terms are written into every agreement.
Price floors you set
By section and by game. We don't list below them.
Soft inventory only
We work the seats you choose to release. Your premium dates and student sections stay yours.
Full transparency
You see every sale: date, price, marketplace. Nothing is hidden in a blended number.
Short terms
Pilots run one season or less. If it isn't working, you don't renew.
Who we work with
Built for buildings with seats left over
College athletics
Hockey, basketball, football and Olympic sports with weeknight and non-conference dates to fill.
Arenas and theaters
Concerts, family shows and touring events where the upper bowl lags.
Minor league and independent teams
Long home schedules where every added fan also buys parking and concessions.
Independent promoters
Festivals and one-off shows that need reach beyond their own list.
Reporting
What lands in your inbox each month
One page per month, one row per event. Here is the layout, with made-up numbers.
| Event | Allocated | Sold | Sell-through | Avg price vs floor | Net to venue |
|---|---|---|---|---|---|
| Men's hockey, Tuesday, non-conference | 300 | 246 | 82% | +18% | $4,920 |
| Women's basketball, Saturday afternoon | 250 | 170 | 68% | +9% | $2,040 |
| Men's basketball, Wednesday, conference | 400 | 352 | 88% | +24% | $6,340 |
| Touring comedy show, upper level | 500 | 365 | 73% | +12% | $10,950 |
Every report also lists each individual sale, so your ticket office can reconcile it line by line.
About
We come from the resale side, and we say so
Atlas Venue Partners was started by the team behind an established professional ticket resale business. We have spent years pricing and selling live event tickets across every major marketplace, for concerts and sports, every day of the week.
That is exactly why we're useful to a venue. We know what a seat in your upper corner is worth on a rainy Tuesday, where the buyers for it are, and how to reach them without touching your own prices. AVP exists to put that to work for teams and venues directly, in the open, under a contract you control.
Contact us
Tell us about your building
A 30-minute call is enough to find out whether AVP is a fit for your building. We'll reply within one business day.
Or email contact@atlasvenuepartners.com